Hey Dolls! If you haven’t heard, Butter Yellow is the colour of the season, and it’s here to make your wardrobe POP! This dreamy, creamy shade is making waves across all the top women’s fashion FYPs and Insta feeds. Ready…
Notting Hill Carnival 2024:2024: Your VIP pass to the hottest Notting Hill Carnival outfits Hey, trendsetters and festival fiends! Are you ready for the ultimate summer celebration? Notting Hill Carnival 2024 is just around the corner, and it’s about to be…
It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO,…
It’s officially a European Summer, dolls! And we’re bringing Amalfi Coast vibes straight to your closet. Whether you’re soaking up the charm of ancient Rome or lapping up the style of fashion-forward Milan, Italy is where we wanna be this…
We get it; serving looks is a full-time job. So, by the time a pride weekend rolls around, putting together up to four outfits (thank you Manchester Pride bank holiday) will require some careful consideration. But as your fairy god…
She shoots, she slays! Football shirts are all the rage this summer – just in time for the Euros! So let’s team up girls, and make sure that our football game outfit ideas are at the top of that leaderboard. …
If you’ve been as excited as we have been about Love Island returning once again, you’ll be like us in wanting to grab our co-ords, women’s sunglasses and summer clothes for women and jetting off as soon as possible to…
Festival looks have come a long way in recent years. Of course, the OG festival babe is our very own supermodel Kate Moss whose pirate boots and low-slung hipster belts continue to define not just Glastonbury looks, but festival fashion…
Taylor’s Eras Tour has been dominating the whole world since March of last year, and it’s no surprise why. Undeniably the biggest artist of the moment, her tour has completely one-upped so many artists’ tours in giving us Swifties exactly…
