Christmas is creeping up, babe, and if you haven’t started thinking about what to get your besties, consider this your official reminder. Whether you’re splurging on your ride-or-die or doing Secret Santa with the squad, we’ve got all the must-have…
The Hottest Halloween Outfit Ideas for 2024 Hey, Boo! Happy Halloween to all of our bad witches out there! Halloween is the perfect opportunity to flaunt your pop-culture prowess by styling the most topical and on-trend costume of the year.…
Spent weeks curating your summer wardrobe just for the season to change? Ugh, how rude! But DW girl, we’ve got your back with EGO’s hottest summer-to-fall transition outfits and styling tips to keep your summer pieces thriving through autumn and…
Time to swap those iced lattes for pumpkin spice and dive headfirst into Autumn! September has arrived, bringing that tricky in-between vibe where summer is basically ghosting us (like always in the UK), and the streets are getting that golden…
So, you’ve scored tickets to see the Sabrina Carpenter live? Please, Please, Please take us with you! Whether you’re ready to sing along to “Espresso” with every fibre of your being or just want to channel her flawless vibe, one…
Alright, fashionistas, buckle up because we’re about to dive into a world where Bratz dolls meet EGO—aka the ultimate Y2K dream team! Whether you’re hunting for the perfect Bratz doll Halloween outfit or just want to channel that sassy Bratz…
Hey Dolls! Ready to step into your opulence era? We’ve got all the insider tea from the most demure event of the season—the launch of our Romantic Riviera Collection! Picture this: an afternoon dripping in old money style, French Riviera…
Hey, fashionistas! Whether you’re a BookTok babe or just live for a good cry-fest, you already know that It Ends With Us hit our screens in August 2024. And let’s be real—the buzz isn’t just about the love triangles and…
If you’ve somehow missed one of TikTok’s biggest fashion trends, coquette style is undoubtedly in, doing huge numbers across social media. It’s a trend that’s tangled us all up in all its ribbons, pearl necklaces, and many bows – and…
