It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO,…
She shoots, she slays! Football shirts are all the rage this summer – just in time for the Euros! So let’s team up girls, and make sure that our football game outfit ideas are at the top of that leaderboard. …
Taylor’s Eras Tour has been dominating the whole world since March of last year, and it’s no surprise why. Undeniably the biggest artist of the moment, her tour has completely one-upped so many artists’ tours in giving us Swifties exactly…
Out of all of the recent TikTok fashion trends that have captured everyone’s attention, we think this one has to be one of the most fun and audacious. The mob wife aesthetic channels the glamorous, chic and powerful looks of…
If your screen time is longer than a working day and you spend hours spiralling on Tik-Tok like we do, you’re bound to have come across the old money aesthetic. Just like all Tik-Tok trends, we’re obsessed and have a…
As soon as the weather takes a turn, we go into panic mode about what to wear. We still want to go out in town with our friends with jaw-dropping going-out outfits, but we can’t help but think an extra…
Jumper dresses are one the cosiest additions to every winter wardrobe. After all, what could be better than a jumper and a dress combined into one stylish piece? Snuggly winter warmth with the enviable cover-up quality of a dress. What’s…
The ultra mini boot is fashion’s hottest new shoe trend with street-style stars wearing them on repeat with anything from jeans to dresses via leggings and shorts. But it’s not always easy to know how to style them particularly when…
Suede boots. An essential piece of footwear, stylish and snug; the perfect fit for rainy days and fancy brunches with the girlies. But, let’s be real: suede boots require a little extra TLC to stay pristine. They’re like the delicate…
