Hey Dolls! If you haven’t heard, Butter Yellow is the colour of the season, and it’s here to make your wardrobe POP! This dreamy, creamy shade is making waves across all the top women’s fashion FYPs and Insta feeds. Ready…
Notting Hill Carnival 2024:2024: Your VIP pass to the hottest Notting Hill Carnival outfits Hey, trendsetters and festival fiends! Are you ready for the ultimate summer celebration? Notting Hill Carnival 2024 is just around the corner, and it’s about to be…
It’s officially Brat Girl Summer 2024! And, if you’ve been anywhere near TikTok this week, you know this viral trend is taking over our feeds. Brat Girl Summer is all about that messy, feral, party-girl vibe, and here at EGO,…
It’s officially a European Summer, dolls! And we’re bringing Amalfi Coast vibes straight to your closet. Whether you’re soaking up the charm of ancient Rome or lapping up the style of fashion-forward Milan, Italy is where we wanna be this…
We get it; serving looks is a full-time job. So, by the time a pride weekend rolls around, putting together up to four outfits (thank you Manchester Pride bank holiday) will require some careful consideration. But as your fairy god…
As summer arrives and the temperature increases, it is time to revamp your wardrobe and get those summer favourites back out! But, don’t make the mistake of thinking that all your winter clothes can’t be used until autumn rolls around…
The weather is nothing if not unpredictable. So even if you have the most summer-friendly outfit planned for a day out or a special occasion, you can never be sure if the weather is going to be on your side.…
When it comes to summer fashion, finding the perfect pair of boots is essential. Not only do they add an edgy touch to your outfit, but they also offer versatility that trainers or sandals simply can’t match. And let’s be…
Holiday fever has officially hit and we’re ready to be head to toe glam every evening for dinner. Lucky for you our latest Island Heat collection has just dropped and you’re not ready for this. This collection is filled with statement heels, textured mules and killer boots perf for your summer vacay. You can shop the Island Heat collection here!
